Buyer Marketing – Building, Engaging, and Retaining a Thriving Bidder Base

Too many sellers struggle with unpredictable bidder turnout, last-minute scrambles, and leaving money on the table because they don’t have a real system for attracting and retaining the right buyers. I've been there.

In the early days, finding bidders felt like an uphill battle. I’d run an auction, cross my fingers, and hope enough buyers would show up to make it worthwhile. Some auctions would do well, but others would flop—leaving me with unsold inventory and frustrated sellers. I tried everything—posting on social media, relying on word-of-mouth, even paying for ads that didn’t seem to convert. The unpredictability was exhausting, and it became clear that without a consistent system for attracting and retaining buyers, I was stuck in a cycle of feast or famine. It wasn’t until I developed a structured approach and technology driven buyer marketing —one that combined targeted outreach, automated marketing, and strategic buyer engagement—that I finally cracked the code. Now, I never worry about where the next bidders are coming from, and in this module, I’m giving you the exact framework to do the same.

Imagine having a steady stream of competitive bidders who show up to every auction, drive up prices, and keep coming back. That’s exactly what this training delivers. In this module, you’ll learn how to build a buyer list that grows over time, create digital marketing that actually works, and develop referral strategies that bring in the best bidders.

No fluff—just proven tactics you can apply immediately.

We’ll break down the step-by-step process to running digital ads, using email marketing, leveraging personal outreach using AI powered tools, and tapping into word-of-mouth marketing to ensure your auctions never run dry. You’ll learn how to turn casual bidders into lifetime auction fans—so each sale is bigger and more profitable.

You will get a simple, proven system - enhanced with AI - to attract, engage, and retain bidders, with a clear action plan to get buyers and coming back for more.

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“Sushee built an industry-leading company, scaling it to tens of millions in revenue with a process-driven approach. He doesn’t just teach theory — he’s done it himself. If you’re serious about success, learning from him is an opportunity you don’t want to miss. I’ve seen firsthand how he transforms challenges into scalable systems. He knows how to build, grow, and streamline a business like no one else. If you have the chance to learn from him, take it—it will change the way you think about growth. Learning directly from Sushee is a rare and invaluable opportunity!”
- Nicole Ramer, Senior Move Manager

Module Guide...

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BUILD – Create a Profitable Foundation

Want to create an downsizing sales, estate clearout or business liquidation businesses with high efficiency, high margins, and less work?

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GROW – Drive Consistent Clients & Predictable Profits

In this section, you’ll focus on fast wins—injecting cash flow, attracting paying clients, and building systems that create predictable revenue.

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SCALE – Systemize, Expand & Multiply Your Success

Once your business is profitable, the next step is scaling without working more hours.

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View Modules

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The Mindset Advantage: Unlocking Wealth & Opportunity

You’ve seen it before. Some professionals seem to effortlessly grow their businesses, attract the best clients, and close high-value deals—while others constantly struggle, feeling overwhelmed, underpaid, and stuck. The difference? Mindset.

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Hiring Machine: A Proven Fast Track System for Building a Rockstar Team

Most business owners hire reactively—when they’re overwhelmed, desperate, or in a rush. In this module you’ll get a proven hiring system that saves you time, eliminates bad hires, and ensures you build a team of high-performing, culture-aligned A-players.

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Sales Velocity: A Performance Machine for Predictable Revenue Growth

If you're not actively selling, you're stuck in the feast-or-famine cycle—one month you're overwhelmed with work, the next you're scrambling for clients. This rollercoaster isn’t just stressful—it’s avoidable. In this module, you'll get a clear, repeatable sales system that ensures you always have leads, prospects, and deals in motion.

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The Maximum Efficiency Clearout Method: The High-Profit, Low Hassle Way to Sell Everything Fast

What if you could sell everything in one go—without lifting a finger to negotiate? What if buyers competed to pay more, instead of trying to bargain you down? What if there is a better way than the slow, frustrating, full of dead-ends, endless haggles and ghosting on online marketplaces, or the effort involved with traditional estate sales?

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